What does VMLY&R do for the Australian Government?
VMLY&R is an Australian Government contractor with 32 contracts worth $125.6M since 2011. Their largest government client is Department of Defence, and their average contract value is $3.9M. Recent government contracting activity has declined.
Key Metrics
How much does VMLY&R win in government contracts each year?
View data table
| Year | Contracts | Value |
|---|---|---|
| 2011 | 1 | $290K |
| 2012 | 1 | $7.2M |
| 2013 | 5 | $302K |
| 2015 | 1 | $11K |
| 2018 | 1 | $13K |
| 2019 | 2 | $112.8M |
| 2020 | 9 | $589K |
| 2021 | 7 | $1.4M |
| 2022 | 2 | $2.7M |
| 2023 | 1 | $24K |
| 2024 | 1 | $15K |
| 2025 | 1 | $151K |
Who are VMLY&R's biggest government clients?
| Agency | Contracts | Value | Share |
|---|---|---|---|
| Department of Defence | 25 | $115.4M | 91.9% |
| Department of Communications and the Arts | 1 | $7.2M | 5.7% |
| Australian Digital Health Agency | 1 | $1.5M | 1.2% |
| Tourism Australia | 1 | $1.2M | 1.0% |
| NSW Rural Fire Service | 1 | $151K | 0.1% |
| Department of Families, Housing, Community Services and Indigenous Affairs | 1 | $131K | 0.1% |
| Department of Infrastructure, Transport, Regional Development, Communications and the Arts | 1 | $12K | 0.0% |
| Department of Employment, Skills, Small and Family Business | 1 | $11K | 0.0% |
What categories does VMLY&R supply to government?
| Category | Contracts | Value | Share |
|---|---|---|---|
| Marketing and advertising | 1 | $151K | 100.0% |
How does VMLY&R win government contracts?
| Method | Contracts | Value | Share |
|---|---|---|---|
| limited | 14 | $114.1M | 45.2% |
| selective | 4 | $7.6M | 12.9% |
| open | 13 | $3.8M | 41.9% |
Which VMLY&R government contracts are expiring soon?
VMLY&R has 1 contracts worth $151K expiring in the next 12 months. These represent potential recompete opportunities for competing suppliers.
| Contract | Agency | Value | Expires |
|---|---|---|---|
| SCM2701 - VML public campaign AFDRS 24-25 | NSW Rural Fire Service | $151K |
What are VMLY&R's largest government contracts?
| Contract | Agency | Value | Awarded |
|---|---|---|---|
| Advertising and Digital Services | Department of Defence | $112.8M | |
| Creative Services | Department of Communications and the Arts | $7.2M | |
| Communication Services | Australian Digital Health Agency | $1.5M | |
| Discover Aboriginal Experiences Website - Development and hosting | Tourism Australia | $1.2M | |
| Army Recruiting Videos | Department of Defence | $612K |
What are VMLY&R's most recent government contracts?
| Contract | Agency | Value | Date |
|---|---|---|---|
| SCM2701 - VML public campaign AFDRS 24-25 | NSW Rural Fire Service | $151K | |
| Procurement Participation Services | Department of Defence | $15K | |
| Graphic Design | Department of Defence | $24K | |
| Communication Services | Australian Digital Health Agency | $1.5M | |
| Discover Aboriginal Experiences Website - Development and hosting | Tourism Australia | $1.2M | |
| Army Recruiting Videos | Department of Defence | $612K | |
| Graphic Design Services | Department of Defence | $113K | |
| Graphic Design Services | Department of Defence | $229K | |
| Advertising Materials | Department of Defence | $291K | |
| Decommissioning Services | Department of Defence | $58K |
Is VMLY&R's government business growing or declining?
Significant decline — contract value dropped 100% year-over-year.
Based on comparison of last 12 months vs prior 12 months of awarded contract value.
Who competes with VMLY&R for government contracts?
Other suppliers winning contracts from the same government agencies.
| Supplier | Contracts | Value |
|---|---|---|
| GHD PTY LTD | 511 | $39.73B |
| BOEING DEFENCE AUSTRALIA LTD | 1,651 | $35.02B |
| THALES AUSTRALIA LIMITED | 11,541 | $19.02B |
| DHA - CENTRAL OFFICE | 14 | $16.77B |
| AUSTRALIAN AEROSPACE LTD | 2,523 | $14.99B |
| BAE SYSTEMS AUSTRALIA LTD | 3,836 | $13.89B |
| RAYTHEON AUSTRALIA PTY LTD | 1,757 | $11.59B |
| BROADSPECTRUM (AUSTRALIA) PTY LTD | 1,244 | $10.09B |
| LOCKHEED MARTIN AUSTRALIA PTY LTD | 539 | $8.82B |
| LENDLEASE BUILDING PTY LIMITED | 94 | $8.73B |
What size contracts does VMLY&R typically win?
| Size Range | Contracts | Total Value |
|---|---|---|
| $10K-$50K | 12 | $255K |
| $50K-$100K | 7 | $489K |
| $100K-$500K | 8 | $1.5M |
| $500K-$1M | 1 | $612K |
| $1M-$5M | 2 | $2.7M |
| $5M-$20M | 1 | $7.2M |
| $20M+ | 1 | $112.8M |
What is VMLY&R's registered business information?
- Australian Business Number (ABN)
- 67117645708
- Registered Name
- VMLY&R
- Government Contracting Period
- 2011 – 2025
Verify entity details on the Australian Business Register.
Procurement Categories
UNSPSC categories where VMLY&R is active.
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