What does Universal McCann do for the Australian Government?
Universal McCann is an Australian Government contractor with 2,502 contracts worth $2.70B since 2012. Their largest government client is Department of Defence, and their average contract value is $1.1M. Recent government contracting activity has declined.
Key Metrics
2,502Total Contracts
$2.70BTotal Value
20Agencies Served
$1.1MAvg Contract
15Years Active
115Expiring (12mo)
How much does Universal McCann win in government contracts each year?
View data table
| Year | Contracts | Value |
|---|---|---|
| 2012 | 12 | $65.1M |
| 2013 | 127 | $205.8M |
| 2014 | 116 | $34.8M |
| 2015 | 2 | $363K |
| 2016 | 2 | $120.2M |
| 2018 | 125 | $180.2M |
| 2019 | 278 | $152.7M |
| 2020 | 239 | $263.4M |
| 2021 | 320 | $619.7M |
| 2022 | 300 | $224.0M |
| 2023 | 331 | $223.9M |
| 2024 | 343 | $365.9M |
| 2025 | 275 | $224.9M |
| 2026 | 32 | $20.2M |
Who are Universal McCann's biggest government clients?
| Agency | Contracts | Value | Share |
|---|---|---|---|
| Department of Defence | 192 | $511.2M | 20.8% |
| Tourism Australia | 2 | $431.3M | 17.5% |
| Department of Health and Aged Care | 185 | $372.5M | 15.1% |
| Department of the Treasury | 34 | $177.9M | 7.2% |
| Department of Social Services | 22 | $149.0M | 6.0% |
| Australian Electoral Commission | 95 | $146.6M | 6.0% |
| Department of Finance | 19 | $129.6M | 5.3% |
| Department of Home Affairs | 100 | $59.2M | 2.4% |
| Department of Infrastructure, Transport, Regional Development, Communications and the Arts | 96 | $54.7M | 2.2% |
| Department of Health, Disability and Ageing | 15 | $52.3M | 2.1% |
What categories does Universal McCann supply to government?
| Category | Contracts | Value | Share |
|---|---|---|---|
| Consultancies | 1 | $165K | 100.0% |
How does Universal McCann win government contracts?
| Method | Contracts | Value | Share |
|---|---|---|---|
| open | 2,152 | $2.54B | 86.0% |
| selective | 11 | $128.5M | 0.4% |
| limited | 338 | $29.7M | 13.5% |
Which Universal McCann government contracts are expiring soon?
Universal McCann has 115 contracts worth $503.2M expiring in the next 12 months. These represent potential recompete opportunities for competing suppliers.
| Contract | Agency | Value | Expires |
|---|---|---|---|
| Global media services | Tourism Australia | $311.3M | |
| Media Services | Department of Defence | $53.1M | |
| Advertising | Department of Home Affairs | $22.6M | |
| Media Buying Services | Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts | $15.6M | |
| Media Buying Services | Department of Health, Disability and Ageing | $12.6M | |
| Media Services | Department of Defence | $11.0M | |
| Provision of advertising services | Australian Federal Police | $11.0M | |
| Media Buying Services For Bulk Billing For All Australians Campaign | Department of Health, Disability and Ageing | $10.7M | |
| Media Buying Services for Pharmaceutical Benefit Scheme Awareness | Department of Health, Disability and Ageing | $10.1M | |
| Media Buying Services for Youth Vaping Education Campaign Phase 3 | Department of Health, Disability and Ageing | $7.3M | |
| Advertising | Department of the Treasury | $5.9M | |
| Advertising campaign | Attorney-General's Department | $5.3M | |
| Provision of Advertising | Department of Foreign Affairs and Trade | $4.4M | |
| Media Buying Services for Sexually Transmissible Infections campaign phase 2 | Department of Health, Disability and Ageing | $3.7M | |
| Super in retirement campaign - Media | Australian Securities and Investments Commission | $1.7M |
What are Universal McCann's largest government contracts?
| Contract | Agency | Value | Awarded |
|---|---|---|---|
| Global media services | Tourism Australia | $311.3M | |
| Global Media Services Agreement. | Tourism Australia | $120.0M | |
| Master Media Agency Services for the Australian Government | Department of Finance | $77.4M | |
| COVID-19 Vaccine Campaign | Department of Health and Aged Care | $64.0M | |
| COVID-19 Campaign Media Buy | Department of Health and Aged Care | $55.0M |
What are Universal McCann's most recent government contracts?
| Contract | Agency | Value | Date |
|---|---|---|---|
| Advertising campaign | Attorney-General's Department | $5.3M | |
| Seek advertising April 2026 | Australian Securities and Investments Commission | $220K | |
| Recruitment Advertising | Department of Climate Change, Energy, the Environment and Water | $19K | |
| 2026 franchising advertising campaign | Australian Competition and Consumer Commission | $150K | |
| Young workers 2026 advertising campaign | Office of the Fair Work Ombudsman | $50K | |
| Public notice published in newspapers | Department of Climate Change, Energy, the Environment and Water | $11K | |
| Moneysmart gen z consumer education campaign | Australian Securities and Investments Commission | $165K | |
| Media Services | Net Zero Economy Authority | $24K | |
| Provision of campaign advertising services | Australian Taxation Office | $77K | |
| Provision of campaign advertising services | Australian Taxation Office | $55K |
Is Universal McCann's government business growing or declining?
↓ 69.0%
Significant decline — contract value dropped 69% year-over-year.
Based on comparison of last 12 months vs prior 12 months of awarded contract value.
Who competes with Universal McCann for government contracts?
Other suppliers winning contracts from the same government agencies.
| Supplier | Contracts | Value |
|---|---|---|
| GHD PTY LTD | 514 | $39.73B |
| BOEING DEFENCE AUSTRALIA LTD | 1,651 | $35.02B |
| THALES AUSTRALIA LIMITED | 11,542 | $19.02B |
| DHA - CENTRAL OFFICE | 14 | $16.77B |
| AUSTRALIAN AEROSPACE LTD | 2,523 | $14.99B |
| BAE SYSTEMS AUSTRALIA LTD | 3,836 | $13.89B |
| RAYTHEON AUSTRALIA PTY LTD | 1,757 | $11.59B |
| BROADSPECTRUM (AUSTRALIA) PTY LTD | 1,244 | $10.09B |
| LOCKHEED MARTIN AUSTRALIA PTY LTD | 539 | $8.82B |
| LENDLEASE BUILDING PTY LIMITED | 94 | $8.73B |
What size contracts does Universal McCann typically win?
| Size Range | Contracts | Total Value |
|---|---|---|
| Under $10K | 1 | $10K |
| $10K-$50K | 1,463 | $36.3M |
| $50K-$100K | 392 | $25.9M |
| $100K-$500K | 373 | $82.0M |
| $500K-$1M | 59 | $42.2M |
| $1M-$5M | 94 | $247.5M |
| $5M-$20M | 95 | $990.8M |
| $20M+ | 25 | $1.28B |
What is Universal McCann's registered business information?
- Australian Business Number (ABN)
- 19002966001
- Registered Name
- Universal McCann
- Government Contracting Period
- 2012 – 2026
Verify entity details on the Australian Business Register.
Procurement Categories
UNSPSC categories where Universal McCann is active.
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