How many government contracts has MAGICAL LEARNING PTY LTD won?

MAGICAL LEARNING PTY LTD has been awarded 68 Australian Government contracts worth a combined $3M over 15 years (2012–2026). The average contract value is $41K. Data is sourced from AusTender (CC BY 4.0) and updated weekly by STOA.

What does MAGICAL LEARNING PTY LTD supply to the Australian Government?

MAGICAL LEARNING PTY LTD primarily supplies 8600-education-and-training-services to the Australian Government, covering 4 different UNSPSC procurement categories. Other key categories include 8010-management-advisory-services. Contracts range from small engagements to large multi-year agreements with an average value of $41K.

MAGICAL LEARNING PTY LTD — Australian Government Contracts

Q: Who are MAGICAL LEARNING PTY LTD's biggest government clients?

MAGICAL LEARNING PTY LTD's largest government client by contract value is Department of Industry, Science and Resources. In total, MAGICAL LEARNING PTY LTD has supplied 20 different Australian Government agencies. The second-largest client is Department of Veterans' Affairs. Agency relationships span procurement categories including 8600-education-and-training-services.

Q: Does MAGICAL LEARNING PTY LTD have government contracts expiring soon?

Yes. MAGICAL LEARNING PTY LTD has 1 contracts worth $123K expiring within the next 12 months. These represent potential recompete opportunities where other suppliers can bid for the work when the current contract period ends.

Q: Is MAGICAL LEARNING PTY LTD's government business growing?

MAGICAL LEARNING PTY LTD's government contract value has grown by 23% year-over-year, based on a comparison of awarded contract value in the last 12 months versus the prior 12-month period. This increase reflects changes in both the number and size of contracts awarded by Australian Government agencies.

What does MAGICAL LEARNING PTY LTD do for the Australian Government?

MAGICAL LEARNING PTY LTD is an Australian Government contractor with 68 contracts worth $2.8M since 2012. Their largest government client is Department of Industry, Science and Resources, and their average contract value is $41K. The company has seen significant recent growth in government contract awards.

Key Metrics

68Total Contracts

$2.8MTotal Value

20Agencies Served

$41KAvg Contract

15Years Active

1Expiring (12mo)

How much does MAGICAL LEARNING PTY LTD win in government contracts each year?

View data table

MAGICAL LEARNING PTY LTD — Annual Government Contract Awards
Year	Contracts	Value
2012	2	$138K
2013	6	$259K
2014	5	$143K
2015	6	$225K
2016	5	$304K
2017	5	$139K
2018	5	$174K
2019	8	$193K
2020	5	$290K
2021	3	$108K
2022	7	$333K
2023	2	$100K
2024	7	$172K
2025	1	$70K
2026	1	$123K

Who are MAGICAL LEARNING PTY LTD's biggest government clients?

Agency	Contracts	Value	Share
Department of Industry, Science and Resources	7	$432K	15.6%
Department of Veterans' Affairs	12	$338K	12.2%
Department of Social Services	5	$306K	11.0%
Office of the Fair Work Ombudsman	5	$273K	9.8%
Australian Public Service Commission	8	$239K	8.6%
Department of Foreign Affairs and Trade	2	$201K	7.3%
Safe Work Australia	3	$168K	6.0%
Department of Defence	7	$152K	5.5%
Department of Education	4	$121K	4.4%
Bureau of Meteorology	2	$90K	3.2%

What categories does MAGICAL LEARNING PTY LTD supply to government?

Category	Contracts	Value	Share
8600-education-and-training-services	64	$2.6M	95.6%
8010-management-advisory-services	2	$73K	2.6%
9410-work-related-organisations	1	$39K	1.4%
8011-human-resources-services	1	$11K	0.4%

How does MAGICAL LEARNING PTY LTD win government contracts?

Method	Contracts	Value	Share
open	51	$2.2M	75.0%
limited	17	$586K	25.0%

Which MAGICAL LEARNING PTY LTD government contracts are expiring soon?

MAGICAL LEARNING PTY LTD has 1 contracts worth $123K expiring in the next 12 months. These represent potential recompete opportunities for competing suppliers.

Contract	Agency	Value	Expires
Training Services	Department of Foreign Affairs and Trade	$123K	2026-12-30

What are MAGICAL LEARNING PTY LTD's largest government contracts?

Contract	Agency	Value	Awarded
Specialist Education and Training Services	Department of Industry, Science and Resources	$161K	2016-09-27
Facilitation of Financial framework training program	Department of Industry, Science and Resources	$137K	2013-11-07
Training Services	Department of Foreign Affairs and Trade	$123K	2026-01-29
Staff development	Department of Social Services	$113K	2020-11-19
Facilitation services	Australian Public Service Commission	$99K	2020-11-26

What are MAGICAL LEARNING PTY LTD's most recent government contracts?

Contract	Agency	Value	Date
Training Services	Department of Foreign Affairs and Trade	$123K	2026-01-29
Delivery of Procurement and Contract Management Workshops	Department of Education	$70K	2025-04-28
Education Services	Department of Defence	$12K	2024-10-28
Development and delivery of SES Training.	Department of Education	$17K	2024-09-19
Financial Training	Department of Foreign Affairs and Trade	$78K	2024-09-18
Learning and development	Department of Infrastructure, Transport, Regional Development, Communications and the Arts	$18K	2024-07-05
Provision of Procurement and Contract Management Training for Departmental Staff	Department of Education	$20K	2024-06-24
Development of E-Learning Modules	Department of Infrastructure, Transport, Regional Development, Communications and the Arts	$13K	2024-05-14
Provision of training for departmental staff	Department of Education	$14K	2024-03-07
Learning and Development Services	Commonwealth Grants Commission	$89K	2023-06-09

Is MAGICAL LEARNING PTY LTD's government business growing or declining?

↑ 22.6%

Growing — contract value increased 23% year-over-year.

Based on comparison of last 12 months vs prior 12 months of awarded contract value.

Who competes with MAGICAL LEARNING PTY LTD for government contracts?

Other suppliers winning contracts from the same agencies in similar categories.

Supplier	Contracts	Value
Adult Multicultural Education Services	10	$936.8M
NAVITAS ENGLISH PTY LTD	11	$475.1M
DEPARTMENT OF EDUCATION & TRAINING	3	$234.1M
NSW ADULT MIGRANT ENGLISH SERVICE	3	$172.0M
TAFE SA ADELAIDE SOUTH INSTITUTE	3	$136.7M
PRICEWATERHOUSECOOPERS	86	$99.8M
VOCATIONAL EDUCATION AND TRAINING	5	$90.3M
MTC Training Solutions	2	$88.5M
Central Institute of Technology	2	$74.8M
SALESFORCE AUSTRALIA PTY LTD	8	$74.5M

What size contracts does MAGICAL LEARNING PTY LTD typically win?

Size Range	Contracts	Total Value
$10K-$50K	49	$1.2M
$50K-$100K	15	$1.1M
$100K-$500K	4	$533K

What is MAGICAL LEARNING PTY LTD's registered business information?

Australian Business Number (ABN): 37104320550
Registered Name: MAGICAL LEARNING PTY LTD
Government Contracting Period: 2012 – 2026

Verify entity details on the Australian Business Register.

Which government agencies has MAGICAL LEARNING PTY LTD worked with?

Registered Business Details

Entity Type: Australian Private Company
ASIC Company Type: Proprietary Limited
ABN Status: Active
GST: Registered
ACN: 104320550
ABN: 37104320550 verify ↗
State: NSW
Postcode: 2722
Incorporated: 4 April 2003 (23 years ago)
Also trades as: DANETTEFM, Magical Early Learning

Source: Australian Business Register (ABR) + ASIC Companies Register. View on ABN Lookup ↗

Procurement Categories

UNSPSC categories where MAGICAL LEARNING PTY LTD is active.

Education & Training 64 contracts · $2.6M · 0.0% of category spend Management & Professional Services 3 contracts · $84K · 0.0% of category spend Organisations & Clubs 1 contracts · $39K · 0.0% of category spend

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