Overview
The Australian Government has awarded 4,680 contracts worth $4.11B in the Advertising Services procurement category (UNSPSC family 8210), spanning 18 years (2009–2026). This spending covers 806 distinct suppliers and 115 government agencies. The largest buyer is Department of Defence, and the most-awarded supplier is UNIVERSAL MCCANN. Year-over-year spending has decreased by 64%. There are currently 216 contracts worth $551.9M expiring within the next 12 months, representing potential recompete opportunities.
Key Metrics
Annual Spending
Government spend on Advertising Services over time. Hover bars for details.
Top 10 Suppliers
Largest suppliers in Advertising Services by total contract value awarded.
| # | Supplier | Contracts | Value | Share |
|---|---|---|---|---|
| 1 | UNIVERSAL MCCANN | 495 | $628.4M | 15.3% |
| 2 | Mediabrands Australia Pty Ltd | 140 | $600.4M | 14.6% |
| 3 | Universal McCann | 476 | $519.3M | 12.6% |
| 4 | Mediabrands Australia Pty Ltd T/A Universal McCann | 155 | $322.6M | 7.9% |
| 5 | VMLY&R | 5 | $113.7M | 2.8% |
| 6 | MITCHELL AND PARTNERS AUST PTY LTD | 39 | $111.0M | 2.7% |
| 7 | MEDIABRANDS AUSTRALIA PTY LTD | 231 | $107.4M | 2.6% |
| 8 | HAVAS WORLDWIDE AUSTRALIA PTY LIMITED | 3 | $101.1M | 2.5% |
| 9 | 63 | $100.2M | 2.4% | |
| 10 | TBWA MELBOURNE | 4 | $87.6M | 2.1% |
Top 10 Agencies
Government agencies with the most spending in Advertising Services.
| # | Agency | Contracts | Value |
|---|---|---|---|
| 1 | Department of Defence | 353 | $1.05B |
| 2 | Department of Health and Aged Care | 332 | $447.3M |
| 3 | Tourism Australia | 17 | $322.9M |
| 4 | Department of the Treasury | 106 | $263.0M |
| 5 | Australian Electoral Commission | 218 | $214.9M |
| 6 | Department of Social Services | 46 | $178.0M |
| 7 | Department of Finance | 42 | $170.2M |
| 8 | Department of Home Affairs | 211 | $117.5M |
| 9 | Department of Health, Disability and Ageing | 71 | $104.5M |
| 10 | 63 | $100.2M |
Parent Category
Editorial & Design UNSPSC Segment 82 · 14,713 contracts · $6.02B · 4,852 suppliersTrack Advertising Services procurement
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Search all contracts · Browse all suppliers · Browse all agencies · Procurement map · Editorial & Design overview · UNIVERSAL MCCANN · Department of Defence · Photographic Services