What does Optimum Media Direction Pty Ltd do for the Australian Government?
Optimum Media Direction Pty Ltd is an Australian Government contractor with 41 contracts worth $55.7M since 2023. Their largest government client is Transport for NSW, and their average contract value is $1.4M. Recent government contracting activity has declined.
Key Metrics
How much does Optimum Media Direction Pty Ltd win in government contracts each year?
View data table
| Year | Contracts | Value |
|---|---|---|
| 2023 | 4 | $5.2M |
| 2024 | 31 | $34.9M |
| 2025 | 6 | $15.5M |
Who are Optimum Media Direction Pty Ltd's biggest government clients?
| Agency | Contracts | Value | Share |
|---|---|---|---|
| Transport for NSW | 34 | $31.5M | 56.5% |
| Cancer Institute NSW | 4 | $22.8M | 40.9% |
| Department of Regional NSW | 1 | $825K | 1.5% |
| Customer Delivery & Transformation Division | 1 | $336K | 0.6% |
| Better Regulation Division | 1 | $259K | 0.5% |
What categories does Optimum Media Direction Pty Ltd supply to government?
| Category | Contracts | Value | Share |
|---|---|---|---|
| Advertising | 10 | $29.5M | 52.9% |
| Consultancies | 7 | $7.8M | 14.1% |
| Professional Services (excl Consultancies) | 11 | $6.8M | 12.2% |
| Public relations and professional communications services | 2 | $4.7M | 8.5% |
| Other | 4 | $4.1M | 7.3% |
| Marketing and advertising | 3 | $1.2M | 2.1% |
| Management advisory services | 1 | $825K | 1.5% |
| Marketing consulants | 2 | $594K | 1.1% |
| Trucks, Trains and Buses | 1 | $187K | 0.3% |
What are Optimum Media Direction Pty Ltd's largest government contracts?
| Contract | Agency | Value | Awarded |
|---|---|---|---|
| Skin Cancer Prevention Campaign 24/25 | Cancer Institute NSW | $14.0M | |
| Media Agency Services | Transport for NSW | $5.2M | |
| Anti-tobacco Campaign | Cancer Institute NSW | $4.8M | |
| Media Agency Services | Transport for NSW | $3.8M | |
| Media Agency Services | Transport for NSW | $3.8M |
What are Optimum Media Direction Pty Ltd's most recent government contracts?
| Contract | Agency | Value | Date |
|---|---|---|---|
| Media Agency Services | Transport for NSW | $215K | |
| 2025 Mine Subsidence Safety Awareness Campaign | Better Regulation Division | $259K | |
| Media Agency Services | Transport for NSW | $391K | |
| Media Agency Service | Transport for NSW | $220K | |
| Media Agency Service | Transport for NSW | $488K | |
| Skin Cancer Prevention Campaign 24/25 | Cancer Institute NSW | $14.0M | |
| Media Agency Services | Transport for NSW | $330K | |
| Media Agency Services | Transport for NSW | $737K | |
| Media Agency Services | Transport for NSW | $224K | |
| Media Agency Services | Transport for NSW | $270K |
Is Optimum Media Direction Pty Ltd's government business growing or declining?
Significant decline — contract value dropped 100% year-over-year.
Based on comparison of last 12 months vs prior 12 months of awarded contract value.
Who competes with Optimum Media Direction Pty Ltd for government contracts?
Other suppliers winning contracts from the same agencies in similar categories.
| Supplier | Contracts | Value |
|---|---|---|
| ConnectSydney Pty Ltd | 1 | $282.0M |
| DXC Technology Australia Pty Ltd | 1 | $101.3M |
| Turner &Townsend Pty Ltd | 2 | $92.1M |
| The Hotel Network Garrs | 1 | $68.6M |
| Lendlease Construction Pty Ltd | 1 | $51.0M |
| App Corporation Pty Ltd | 2 | $13.0M |
| ARRB Group Ltd | 2 | $11.3M |
| Bastion Australia Pty Ltd | 1 | $11.2M |
| Sensor Dynamics Pty Ltd | 1 | $9.2M |
| Combined Communications Network | 1 | $8.8M |
What size contracts does Optimum Media Direction Pty Ltd typically win?
| Size Range | Contracts | Total Value |
|---|---|---|
| $100K-$500K | 20 | $5.6M |
| $500K-$1M | 11 | $7.6M |
| $1M-$5M | 8 | $23.4M |
| $5M-$20M | 2 | $19.2M |
What is Optimum Media Direction Pty Ltd's registered business information?
- Australian Business Number (ABN)
- 29075944777
- Registered Name
- Optimum Media Direction Pty Ltd
- Government Contracting Period
- 2023 – 2025
Verify entity details on the Australian Business Register.
Procurement Categories
UNSPSC categories where Optimum Media Direction Pty Ltd is active.
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