What does DEFINE POTENTIAL PTY LTD do for the Australian Government?
DEFINE POTENTIAL PTY LTD is an Australian Government contractor with 67 contracts worth $9.1M since 2018. Their largest government client is IP Australia, and their average contract value is $136K. Recent government contracting activity has declined.
Key Metrics
67Total Contracts
$9.1MTotal Value
20Agencies Served
$136KAvg Contract
9Years Active
8Expiring (12mo)
How much does DEFINE POTENTIAL PTY LTD win in government contracts each year?
View data table
| Year | Contracts | Value |
|---|---|---|
| 2018 | 3 | $122K |
| 2019 | 5 | $1.8M |
| 2020 | 4 | $155K |
| 2021 | 16 | $2.3M |
| 2022 | 5 | $154K |
| 2023 | 9 | $1.9M |
| 2024 | 11 | $888K |
| 2025 | 12 | $1.3M |
| 2026 | 2 | $581K |
Who are DEFINE POTENTIAL PTY LTD's biggest government clients?
| Agency | Contracts | Value | Share |
|---|---|---|---|
| IP Australia | 3 | $1.4M | 16.0% |
| Department of Employment and Workplace Relations | 7 | $914K | 10.1% |
| Department of Education | 8 | $772K | 8.5% |
| Department of Defence | 8 | $735K | 8.1% |
| Australian Public Service Commission | 1 | $646K | 7.1% |
| Department of Social Services | 5 | $637K | 7.1% |
| Australian Federal Police | 2 | $591K | 6.5% |
| Australian Taxation Office | 5 | $493K | 5.4% |
| Australian National Audit Office | 1 | $432K | 4.8% |
| Australian Signals Directorate | 2 | $410K | 4.5% |
How does DEFINE POTENTIAL PTY LTD win government contracts?
| Method | Contracts | Value | Share |
|---|---|---|---|
| open | 43 | $7.8M | 64.2% |
| limited | 24 | $1.3M | 35.8% |
Which DEFINE POTENTIAL PTY LTD government contracts are expiring soon?
DEFINE POTENTIAL PTY LTD has 8 contracts worth $1.9M expiring in the next 12 months. These represent potential recompete opportunities for competing suppliers.
| Contract | Agency | Value | Expires |
|---|---|---|---|
| Contractor services - program delivery | Australian Federal Police | $547K | |
| Emerging Leaders programs 2024 | Department of Employment and Workplace Relations | $464K | |
| Training Services | Department of Defence | $194K | |
| Design, Delivery and Facilitation of 360-degree Assessment Process | Department of Agriculture, Fisheries and Forestry | $186K | |
| Training Services | Department of Defence | $185K | |
| Provision of Learning and Development | Australian Taxation Office | $173K | |
| Education and training Services | National Indigenous Australians Agency | $131K | |
| SES management training | Department of Veterans' Affairs | $45K |
What are DEFINE POTENTIAL PTY LTD's largest government contracts?
| Contract | Agency | Value | Awarded |
|---|---|---|---|
| IPA Leadership Solution 2020-2023 | IP Australia | $1.3M | |
| Program Delivery | Australian Public Service Commission | $646K | |
| Contractor services - program delivery | Australian Federal Police | $547K | |
| Emerging Leaders programs 2024 | Department of Employment and Workplace Relations | $464K | |
| Training, education and development services | Department of Social Services | $450K |
What are DEFINE POTENTIAL PTY LTD's most recent government contracts?
| Contract | Agency | Value | Date |
|---|---|---|---|
| Training, education and development services | Department of Social Services | $450K | |
| Education and training Services | National Indigenous Australians Agency | $131K | |
| Facilitator - Strategic Planning Days | Australian Financial Security Authority | $30K | |
| Training Services | Department of Defence | $185K | |
| Delivery of a Team Management Profile (TMP) | Department of Employment and Workplace Relations | $19K | |
| Training Services | Department of Defence | $33K | |
| Design, Delivery and Facilitation of 360-degree Assessment Process | Department of Agriculture, Fisheries and Forestry | $186K | |
| Training and Development | Australian Skills Quality Authority | $22K | |
| Performance Management Short Courses 2025 | Department of Employment and Workplace Relations | $44K | |
| Training Services | Australian Transaction Reports and Analysis Centre | $98K |
Is DEFINE POTENTIAL PTY LTD's government business growing or declining?
↓ 33.1%
Declining — contract value decreased 33% year-over-year.
Based on comparison of last 12 months vs prior 12 months of awarded contract value.
Who competes with DEFINE POTENTIAL PTY LTD for government contracts?
Other suppliers winning contracts from the same government agencies.
| Supplier | Contracts | Value |
|---|---|---|
| MAX EMPLOYMENT | 22 | $1.60B |
| SARINA RUSSO JOB ACCESS | 20 | $1.05B |
| SERENDIPITY (WA) PTY. LTD. MANAGEMENT SERENDIPITY (WA) P/L | 13 | $1.02B |
| THE SALVATION ARMY EMPLOYMENT PLUS | 9 | $961.7M |
| MEGT | 34 | $750.1M |
| Workskil Australia Ltd. | 6 | $616.7M |
| Tursa Employment & Training Limited | 4 | $592.6M |
| Chambers Apprenticeship Support Australia Pty Ltd | 18 | $586.8M |
| Job Futures Ltd | 5 | $583.5M |
| Atwork Australia Pty Ltd | 3 | $533.0M |
What size contracts does DEFINE POTENTIAL PTY LTD typically win?
| Size Range | Contracts | Total Value |
|---|---|---|
| $10K-$50K | 30 | $775K |
| $50K-$100K | 11 | $918K |
| $100K-$500K | 23 | $5.0M |
| $500K-$1M | 2 | $1.2M |
| $1M-$5M | 1 | $1.3M |
What is DEFINE POTENTIAL PTY LTD's registered business information?
- Australian Business Number (ABN)
- 71618216390
- Registered Name
- DEFINE POTENTIAL PTY LTD
- Government Contracting Period
- 2018 – 2026
Verify entity details on the Australian Business Register.
Procurement Categories
UNSPSC categories where DEFINE POTENTIAL PTY LTD is active.
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