What does CRUCIAL CONVERSATION do for the Australian Government?
CRUCIAL CONVERSATION is an Australian Government contractor with 15 contracts worth $385K since 2013. Their largest government client is Department of Defence, and their average contract value is $26K.
Key Metrics
How much does CRUCIAL CONVERSATION win in government contracts each year?
View data table
| Year | Contracts | Value |
|---|---|---|
| 2013 | 2 | $49K |
| 2014 | 6 | $90K |
| 2015 | 2 | $39K |
| 2016 | 1 | $21K |
| 2021 | 2 | $117K |
| 2023 | 1 | $15K |
| 2025 | 1 | $54K |
Who are CRUCIAL CONVERSATION's biggest government clients?
| Agency | Contracts | Value | Share |
|---|---|---|---|
| Department of Defence | 11 | $221K | 57.4% |
| Australian Prudential Regulation Authority | 3 | $132K | 34.2% |
| Australian Centre for International Agricultural Research | 1 | $32K | 8.4% |
What categories does CRUCIAL CONVERSATION supply to government?
| Category | Contracts | Value | Share |
|---|---|---|---|
| 8600-education-and-training-services | 15 | $385K | 100.0% |
How does CRUCIAL CONVERSATION win government contracts?
| Method | Contracts | Value | Share |
|---|---|---|---|
| limited | 15 | $385K | 100.0% |
Which CRUCIAL CONVERSATION government contracts are expiring soon?
CRUCIAL CONVERSATION has 1 contracts worth $54K expiring in the next 12 months. These represent potential recompete opportunities for competing suppliers.
| Contract | Agency | Value | Expires |
|---|---|---|---|
| Training Services | Department of Defence | $54K |
What are CRUCIAL CONVERSATION's largest government contracts?
| Contract | Agency | Value | Awarded |
|---|---|---|---|
| Training Services | Australian Prudential Regulation Authority | $102K | |
| Training Services | Department of Defence | $54K | |
| Crucial Conversations Training | Australian Centre for International Agricultural Research | $32K | |
| Educational Training Service | Department of Defence | $26K | |
| Training | Department of Defence | $21K |
What are CRUCIAL CONVERSATION's most recent government contracts?
| Contract | Agency | Value | Date |
|---|---|---|---|
| Training Services | Department of Defence | $54K | |
| Training | Australian Prudential Regulation Authority | $15K | |
| Training Services | Australian Prudential Regulation Authority | $102K | |
| Training | Australian Prudential Regulation Authority | $15K | |
| Training | Department of Defence | $21K | |
| Northern Australia Defence Summit / Conference | Department of Defence | $13K | |
| Educational Training Service | Department of Defence | $26K | |
| Educational Training Services | Department of Defence | $11K | |
| Training and Development | Department of Defence | $16K | |
| Educational Training Services for Senior Management in Crucial Conversations | Department of Defence | $18K |
Is CRUCIAL CONVERSATION's government business growing or declining?
Stable — contract value remained consistent year-over-year.
Based on comparison of last 12 months vs prior 12 months of awarded contract value.
Who competes with CRUCIAL CONVERSATION for government contracts?
Other suppliers winning contracts from the same agencies in similar categories.
| Supplier | Contracts | Value |
|---|---|---|
| UNIVERSITY OF NEW SOUTH WALES | 551 | $1.83B |
| BAE SYSTEMS AUSTRALIA LTD | 135 | $623.9M |
| WODONGA INSTITUTE OF TAFE | 50 | $584.4M |
| BOEING DEFENCE AUSTRALIA LTD | 22 | $325.8M |
| NSI (AUST) PTY LTD | 3 | $301.7M |
| SCIENTIFIC MANAGEMENT ASSOCIATES | 20 | $286.1M |
| RAYTHEON AUST PTY LTD | 17 | $224.7M |
| CUBIC DEFENCE AUSTRALIA PTY LTD | 481 | $182.4M |
| TAFE QUEENSLAND | 45 | $142.4M |
| KELLOGG BROWN & ROOT PTY LTD | 19 | $136.2M |
What size contracts does CRUCIAL CONVERSATION typically win?
| Size Range | Contracts | Total Value |
|---|---|---|
| $10K-$50K | 13 | $229K |
| $50K-$100K | 1 | $54K |
| $100K-$500K | 1 | $102K |
What is CRUCIAL CONVERSATION's registered business information?
- Australian Business Number (ABN)
- 65141457258
- Registered Name
- CRUCIAL CONVERSATION
- Government Contracting Period
- 2013 – 2025
Verify entity details on the Australian Business Register.
Registered Business Details
- Entity Type
- Australian Private Company
- ASIC Company Type
- Proprietary Limited
- ABN Status
- Active
- GST
- Registered
- ACN
- 141457258
- ABN
- 65141457258 verify ↗
- State
- WA
- Postcode
- 6010
- Incorporated
- 1 February 2010 (16 years ago)
- Also trades as
- Crucial Dimensions, Getting Things Done, JobFit Profiling, VitalSmarts Australia/New Zealand
Source: Australian Business Register (ABR) + ASIC Companies Register. View on ABN Lookup ↗
Procurement Categories
UNSPSC categories where CRUCIAL CONVERSATION is active.
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